Why is email marketing such a challenge?
As of August 2024, Forbes reported that only 8% of marketers found email marketing to be an effective way to generate leads, with some even calling it their worst-performing channel. Email marketing does work, but takes consistency, time, and resources that are in short supply in a busy practice.
With so many emails flooding inboxes, it's harder than ever to stand out. Plus, advanced spam filters are always on the lookout, and people are increasingly relying on their phones, which makes it even trickier to grab attention. And let's not forget about privacy laws and the need for super-personalized content. It's a lot to juggle!
4 tips for standing out in email and SMS marketing
1/ Keep it short and sweet
Let's face it, no one has time for a novel in their inbox. Keep your emails and texts short, sweet, and to the point. Get right to the good stuff: what's in it for them? And don't forget to have a clear call to action that's easy to spot.
2/ Timing is everything
The wrong email at the wrong time? Straight to the trash—or worse, unsubscribed or marked as spam. Know your audience and tailor your messages to their needs.
3/ Design for small devices
With most email opened on mobile, your email has to look good on any device, from a tiny phone screen to a big desktop monitor. Use responsive templates that adapt to different screen sizes. Test your emails on various devices to make sure they look and work perfectly.
4/ Personalization is key
Personalization isn't just about adding a name. It's about sending messages that feel like they were written just for them.
Pro tip: Cut through the noise with messages patients can’t ignore
No matter how much you optimize your email and SMS marketing, nothing comes close to competing with personalized push notifications sent straight to a patient’s home screen.
TouchMD Blast “pushes” personalized notifications straight to your patients’ lock screens
Attracting patients through your website, online ads, and social media is all about “pull” marketing—waiting for people to search for your services or products. But what if you could take control and reach out to patients directly, at just the right moment?
TouchMD Blast is a feature that lets you “push” personalized notifications straight to your patients’ lock screens or banners on their phones, exactly like the alerts they get from their favorite apps.
This powerful feature of TouchMD can help:
Fill last-minute openings - Keep your schedule full by notifying patients of available spots.
Promote new services - Let patients know about your latest offerings in real time.
Host events with ease - Send invitations directly to your audience with just a few clicks.
Why is TouchMD Blast such a game-changer? Unlike email or SMS, where your message competes with thousands of others for attention, TouchMD bypasses the noise. Patients see your notification immediately, making it easier than ever to connect, engage, and drive action.
Whether you’re filling appointments or sharing exciting news, TouchMD ensures your message reaches the right audience, right when they need it.
“When you put all your eggs into one basket, you are setting yourself up for a potential catastrophe,” Erica Crawford, president of Influx Marketing said on the Aesthetically Speaking podcast presented by Nextech. So, why not add another basket to add the potential for more conversions?
Take your communication to the next level and make sure your patients never miss an update again! Request a demo to see how TouchMD can boost your ROI.
