News
& Events
Why is email marketing such a challenge?
No matter how much you optimize your email and SMS marketing, nothing comes close to competing with personalized push notifications sent straight to a patient’s home screen.
The Breakup Checklist: 4 Things to Consider When Offboarding Staff
Happy ex-employees are far less likely to cause issues, like tampering with systems or spreading negative gossip. This is why offboarding is just as important as onboarding.
Cultivating Lifetime Patients with Dr. Regina Fearmonti & Dr. Stanley Okoro
Two successful (and entertaining) plastic surgeons share their hard-earned wisdom on the challenge of attracting new patients and building lifelong relationships.
No, You Don’t Need 100k Instagram Followers with Erica Crawford
Get the real numbers behind successful practices (spoiler: huge follower counts aren’t everything), hear why 1-star reviews aren’t always bad, and why social media should never distract you from lovingly maintaining your website.
Scale Your Practice Faster with Katrina Whitehair
Katrina Whitehair, a former practice administrator turned aesthetic practice consultant, shares her essential strategies for creating value and making meaningful changes in a practice.
Mesmerize Your Audience With TouchMD’s Image Comparison Slider
With the TouchMD image comparison slider feature, creating mesmerizing before-and-after animations that people watch over and over is easy.
How Kindness is a Competitive Advantage with Dr. Jeff Healy
For Dr. Jeff Healy, success as a plastic surgeon all starts with kindness. Find out how owning the patient relationship sets him apart, his top advice for surgeons just starting out, and why Tyler nicknames him the “Bill Belichick of the OR.”
The Future of Payments in the Practice with Ben Brideaux
Exploring how fintech has transformed the patient experience over the last two decades, Robin and Ben Brideaux, SVP of Financial Services at Nextech, discuss the evolution of payment technology and the effects of integration into platforms like Nextech.
5 Reasons To Watermark Your Before & After Photos (& The Easiest Way To Do It)
Protect your beautiful before and after photos and increase your brand recognition on social with a watermark. Learn why watermarking your images is crucial to prevent photo theft and build trust with potential patients or clients.
Insights from the 2024 ASPS Statistics Report: Top Trends and Tough Calls with Dr. Patrick Basile
Dr. Patrick Basile and Robin explore the data in the ASPS 2023 Procedure Statistics, discussing why certain procedures lead the way and how trends drive what people consider the “ideal” body today.
What Investors Look For When Acquiring Aesthetic Practices with Bill Walker
When it comes to selling your practice, many doctors are going at it alone. But deals can get emotional, and someone needs to give clear-headed advice to protect you and maximize your return.
What You Missed at the ASPS 2024 Annual Meeting
Robin, Tyler, and Anna Browning share what they’re seeing in the world of plastic surgery and medical aesthetics.
How to Set Yourself Apart by Differentiating with Karen Zupko
With over 35 years of consulting experience in aesthetics, Karen Zupko shares how practices can really shine by focusing on the patient experience, embracing useful technology, and making every interaction count.
The Road to Med Spa Success with Erasable’s Michael Zanetti
Hear Micharl Zanetti’s insights on turning reviews into new clients and using feedback to improve services.
The Plastic Surgery & Med Spa KPIs That Really Matter with John Gwin
Coding and billing pro John Gwin shares the most useful key performance indicators (KPIs) to help your practice grow and succeed.
Unlocking Revenue: Glen Holden's Tips on Simplifying Patient Financing for Aesthetic Practices
From his nearly two decades of experience helping aesthetic practices, Glen Holden from CareCredit (a Synchrony company) shares valuable insights for increasing revenue.
How To Choose The Best Electronic Consent Software
Costs of professional printing services or a commercial copy machine can run in the hundreds or even thousands of dollars each month. Making the leap to digital consents is worth the effort, and here’s why…
The Essentials of a Successful Consultation with Dr. Michael Edwards
For those who believe delivering the best possible consultation is the single most important factor for practice success, hear Dr. Edwards’ essential advice, including the first thing you should do before you invest in technology or software.
Competing Against the Non-Compete with Amy Anderson and Mara Shorr
A new FTC rule banning non-compete agreements goes into effect this September. While this rule might be better for workers, it raises new questions for practice owners about hiring and retaining valuable staff.
Someone is Educating Your Patients. Why Not You?
Hear how you can uplevel your patient education game and demonstrate to patients that you’re invested in their experience from beginning to end in this episode of Nextech’s Aesthetically Speaking podcast, hosted by TouchMD's Tyler Terry.